When it comes to Search Engine Optimization (SEO) there is a lot of information out there and not a lot of it is very clear. It is understood that back links (links from other sites to yours) are very important to SEO, and most SEO tools that are used to measure the health of a website will say that you need more back links. This can be done in a number of ways, but here are a few quick and easy ones that might help you out.
Blog Comments
Find blogs related to your website. If you are selling tea you will want blogs that have to do with tea. If you are selling telephones you might want blogs that have to do with communication, or with new technologies. Add insightful comments that add something to their site and are more than just “Cool post.” Show that you know something about the topic and inspire them to respond to you. This will make your comment relevant and the link more useful.
Write Your Own Blog
Don’t be afraid to get a blog for your company . Put it on a different URL than the company URL and post links from your blog to your website. Mix it up by adding into posts with links back to the website some other links that go to other places which aren’t competitors. This will give your website and your blog some validity. Give quality information on the blog that will be helpful for your customers.
Offer Samples to Reviewers
Find blogs that review products like yours and offer them a free sample for a review. They are more likely to take it if you don’t put any restrictions on them. Most of the time the review will offer a link to your website in case their fans would like to buy from you. This gets you a link and a review, both of which can be helpful.
Hire an SEO company
There is a lot you can do on your own, but professionals are always going to know the business better than you. Hire someone else to take care of your SEO. There is a good chance that part of their campaign will be getting you back links.